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2001 Online Facts1

 

* 50.5% U.S. Households online

 

* 85.4% U.S. Households with income over $75k are online

 

* 71.4% U.S. Households with income between $50k & $75k are online

 

* 67.3% Search for Product/Service Information Online

 

* 39.1% Make  Product/
Service Purchases Online

 

* 34.9% Research Health Related Services/Products Online

 

 

 

 

  

In 1998, only 26% of U.S. households were online; by Fall of 2001, the number had risen to over 50%.1  Of these more than 53.9 million households online, 70% are married with children under the age of 18.1  More American households are online than are not.

 

Americans are increasingly using the internet to research major purchases such as homes and automobiles or to shop for everyday items such as gifts and clothing.  In fact, over 67% of Americans online use the internet to research a future purchase while almost 39% have actually shopped online.1 

 

The real question is ... Can you afford NOT to be online??  The average annual cost for a small yellow page ad is $2640 and a larger ad can run well over $10,000.  A one time ad in the newspaper runs hundreds of dollars. The internet is by far the most cost efficient and effective method of advertising. It's not necessary to spend thousands of dollars for a professionally designed website ... contact us today for a FREE consultation to evaluate your web design needs.

 

Need more convincing?  

 

Take a look at these recent news articles about families online:

 

Moms, Hispanics Increasing Web Use
The Web as a Way of Life
Computer, Net Access Standard for Many Americans
Online Consumers Now the Average Consumer

1 - U.S. Dept of Commerce , Economics and Statistics Administration, A Nation Online

  
 

 
 

 
   

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